Nice to meet you! I’m Lulu.I design trust into high-stakes workflows. Staff Product Designer, Finance + HCI. These days: Agentic workflows, where the AI never guesses.
Subscriber Onboarding · Growth · 0 → 1
A softening net-new funnel needed a fast lever. Building “talk to a human” into onboarding — with an honest “matching in progress” wait designed around a seven-minute routing latency — turned a cold-start moment into a repeatable booking funnel.
Receiver Onboarding · Network Growth · A/B test
New receivers came to the platform to get paid, but the first-time experience answered everything except how and when. Rebuilding it around "where's my money?", payment status first, education phased, turned confusion into transactions.
Receiver Onboarding · Identity & Fraud · A/B test
The question “how do we verify everyone?” became “how much risk on one payment is worth the trust of tens of thousands of users a month?”
Vendor Search · Network Growth · A/B test
Accounts Payable users struggled to trust the vendors shown in network search, forcing manual checks before a first payment. AI-assisted identity matching shows the evidence behind each match.
I've been training Brazilian Jiu Jitsu since 2016. Now my 4 year old is training with me 🥰.
I love drawing, sketching and making 3D images 🎨.
Coffee packaging design for a local brand ☕